Family GardenCottage community

The rival isn’t the next development.
It’s a flat in Kyiv.

A website for a cottage community in the centre of Hostomel.

Get a site like this

ClientFamily Garden

IndustryCottage community

MarketHostomel, Ukraine

PlatformWordPress

Our roleUX wireframes · Copywriting · UX/UI design · Front-end · WordPress · Meta Ads

What the team deliveredFrom the original case

5specialists on the team

130hours of design and development

2pages in the website

What shipped

0134 houses · 4 layouts
02“Sold” status as a trigger
03Website + Meta ads

Evidence. A historical project by 5 specialists of the team behind VOUTE. The numbers above describe the scope of work. Quoted results are the client’s own words.

Why it applies to you

One clear comparison works for any local service: your offer next to the usual alternative, with availability shown openly.

Client testimonial

Landing.ua created a website that introduces Family Garden through emotion and detail. It gives potential customers exactly the understanding of the community’s concept and atmosphere that we wanted.

Company owner, Family GardenJune 2024Published on the original case page

The brief

Challenge

Sell not a house, but an alternative to an apartment in Kyiv — a way of life in Hostomel.

What we did

A site built around the “apartment vs house” comparison: scenario prototypes, “sold” statuses as a decision trigger, Meta ads.

Apartment vs houseSold statusMeta ads

About the project

Family Garden in Hostomel offers 34 houses, four layout types, and prices from UAH 2.77 million. Buyers compare a Kyiv apartment with a countryside home, rather than simply comparing developers. We built the website around that decision.

Want a site built like this? Closest package: Business Website · $1,500Get a site like this See the story ↓

The story5 decisions · original frames

Frames from the original case · interface in Ukrainian

01Plan

Journeys first. Screens second.

Before designing, the team defined the key user journeys, the navigation between sections and the information priorities, and tested them in prototypes before development began.

02Show

The homes, and the life around them.

The site shows both the Family Garden houses and the future way of life in Hostomel: a private home 20 minutes from Kyiv.

03Design

From the idea to the finished interface.

Interface design grew out of the user experience: the journeys set in the wireframes became the layout of every screen.

04Decide

“Sold” is shown, not hidden.

Occupied houses help buyers decide, so the status stays visible. Mortgage options and an instalment calculator answer the money question on the same page.

05Phase

Phase one in colour. Phase two in grey.

What is built is highlighted, what comes next is grey. The difference needs no explanation.

Your own next stepClosest VOUTE package today

A reference for quality.
Your own scope.

Use this project to talk about the experience you want. Your pages, content and functions are agreed before the work starts.

Closest package today

Business Website

A two-page presentation built around one comparison fits the up-to-5-page package.

$1,500up to 5 pages · one-time

Get a site like this Need more? Business Plus $2,500 · Custom quote

Up to 5 standard pages
Custom design, 100% responsive
Copywriting for every page
30-day Basic Care plan included

One-time price for the agreed scopeScope, revisions and delivery plan agreed in writing before work startsOwnership and access agreed in writingAfter launch: Website Care from $99/month ↗

Package comparison by scope only. It is not the original project price.

Next case